A Decade of Silver Dollar City Capital Investments of $100 Million 2010-2020

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January 20, 2020 By Silver Dollar City Publicity


A Decade of Silver Dollar City Capital Investments of $100 Million 2010-2020

60th Anniversary Diamond Jubilee Celebrates New Area,

Adventure Water Ride & Full Playbill of Top Entertainment


Kicking off 2020 as the capping of a $100-million-dollar-decade, Silver Dollar City officials are actively preparing for the 2020 season, embarking on the 60th Anniversary Diamond Jubilee. The internationally-acclaimed 1880s-style theme park in Branson, Missouri begins celebrating six decades of providing family entertainment in the Ozarks by announcing an extensive list of entertainment offerings for 2.2 million annual guests.


The 2020 slate includes a whole new area of a town in celebration, a new BBQ restaurant, and a best-in-class water adventure ride designed to honor the great cave on-site, the Registered National Landmark, Marvel Cave. Plus the 1880s-style theme park’s world-class festivals are adding big names in entertainment, new food offerings including a home-style cinnamon bread bakery and new taste creations. Additionally, crowned by Congress as The Home of American Craftsmanship a decade ago, the City’s crafts colony continues to build on a well-earned handcrafted legacy.


“We continuously listen to our guests. Our guests let us know what they love and what they do not like. Our plans for new attractions, shows, and festivals continue to be based on guest research,” said Brad Thomas, President of Silver Dollar City Attractions. “During this last decade, we presented many fun and exciting additions. We anticipate this next decade will be even more exciting with even larger and bolder announcements and additions.”


Silver Dollar City officials confirm that capital investments from 2010-2020 are reaching $100 million this coming season. Coming in 2020 is the nearly $30 million all-new area of Rivertown, including the new Mystic River Falls and the Rivertown Smokehouse.


Thomas says it’s Silver Dollar City’s belief in regional tourism that’s allowing this long-time Ozark Mountain theme park to become a true force in the worldwide amusements industry. Defining the destination as Branson/Southwest Missouri and Northwest Arkansas, officials say attendance and research show that the area’s strong promise of providing wholesome, quality family entertainment is meeting and, in many cases, exceeding, guest expectations.


Coming off several years of record-breaking attendance, Thomas said, “These are exciting times for the Silver Dollar City brand. While we celebrate our 60 year past, we are VERY excited about the future. While we have fun new additions in the works, this remains constant: Silver Dollar City will continue to be a park focused on fun for families while still providing adventures and entertainment for adult couples. As we celebrate our 60th Anniversary, this proclamation could not be truer: Our Greatest Adventures Lie Ahead.”


A $100 Million Capital* Investment Decade in Review:


2010: 50th Celebration/RiverBlast

2011: Half Dollar Holler

2012: It’s A Wonderful Life

2013: Outlaw Run

2014: Rudolph’s Holly Jolly™ Light Parade

2015: Fireman’s Landing

2017: Christmas in Midtown

2018: Time Traveler

2019: Harvest Festival, Craft Days & Pumpkins, Joy on Town Square/8-story multi-effect Christmas Tree

2020: Mystic River Falls, Rivertown Smokehouse and Rivertown


Silver Dollar City’s 60th Anniversary Diamond Jubilee celebrates the iconic Ozark legacy of the internationally-awarded 1880s-style theme park with yearlong parties & festivities and the summer opening of the all-new river rafting adventure Mystic River Falls. Featuring the "Tallest Drop in the Western Hemisphere," this exclusive attraction joins the new Rivertown Smokehouse, the largest restaurant investment in the park's history, located in the all-new highly-themed town in celebration, Rivertown, part of a near $30 million investment in the Branson, Mo. theme park. The new area and restaurant will open in Spring, with Mystic River Falls expected in late May.


2020 Entertainment Lineup in Quick Review


Big names in entertainment include:

Ricky Skaggs & Kentucky Thunder; Chris Tomlin; Vertical Worship Band; Newsboys; Sawyer Brown; Diamond Rio; Classical Mystery Tour: A Tribute To The Beatles’ Abbey Road with The Springfield Symphony; and Abba Tribute: Dancing Dream direct from New York.


Well-known performers in Bluegrass include Rhonda Vincent & The Rage, Doyle Lawson & Quicksilver, Michael Cleveland & Flamekeeper.


In Southern Gospel, top acts include The Hoppers, Ernie Haase & Signature Sound and

America’s Largest Hymn Sing.


A complete list of performers can be found at


Silver Dollar City’s 60th Anniversary Diamond Jubilee begins March 17 with park opening for Spring Ride Days, presented by Humana°.


Press seeking more information should contact

A press room is at

For more general information visit


*Capital refers to actual “Attractions” and does NOT include operating funds.


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